HELP US GIVE BACK

PRIDE OFTHE BLUE RIDGE

Help us raise $1 million for those affected by Hurricane Helene in Polk County, NC. Pride of The Blue Ridge Jersey & socks—20% of proceeds go directly to our goal!

Premium Quality Cycling Apparel 

Accessories

Upgrade your ride with our curated selection of cycling accessories.

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Jackets & Vests

Our three-season outer layers cut through the elements to keep you warm and dry.

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Upcoming Events

Connect with communities of like-minded riders, whether it’s a high-energy race weekend or an 80-mile ride through the mountains.

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Cycling Is Our Life

We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.